HomeNASCARCupRichard Childress Racing Strikes Deal with 3CHI

Richard Childress Racing Strikes Deal with 3CHI

Richard Childress Racing announced today a multiyear deal with 3CHI, a producer of hemp-based products. Tyler Reddick will pilot the No.8 3CHI Camaro at the season opening Daytona 500.

3CHI will adorn Reddick’s Camaro in “a significant number of races during the 2022 season” per a team release.

“This is a unique opportunity to leverage a team partnership with one of the most iconic and innovative teams in NASCAR to help introduce 3CHI’s vast array of products to a passionate and dedicated fan base,” said Justin Journay, founder and chief executive officer of 3CHI. “We’re looking forward to working with Richard Childress Racing to tap into the excitement of the sport and new Next Gen car, unique activation opportunities and technology involved.”

All of 3CHI products follow Federal requirements and are made by the industry’s “best scientists”. 3CHI uses the “highest quality natural, and organic hemp”.

“This is a first-of-its kind partnership, both within motorsports and within the sports industry as a whole,” said Torrey Galida, president of Richard Childress Racing. “We’re proud of our role as industry leaders in this category and look forward to introducing a pioneer in hemp-based consumer products to NASCAR, as well as educating fans about 3CHI’s innovative, science-based products.”



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